The study aims to provide a novel examination of Turkish entertainment products’ potential to further public diplomacy and place branding efforts and how they could potentially translate into increased tourism, skilled immigration, and foreign direct investment.
Turkish drama series have made their mark in foreign markets, reaching international audiences in more than 160 countries by 2021. While Turkish drama series were neither produced for a foreign audience nor promoted an official cultural policy, research has shown that Turkish television series’ popularity has brought Turkey to an international audience and subtly transformed the country’s image overseas. They are now being viewed as professionally organized instruments for capturing the hearts and minds of international audiences through intended engagement with the country.
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