Murat Selvi’s research focuses on political communication, digital media ecosystems, and political participation processes, with a particular emphasis on Generation Z. A defining feature of his work is the use of innovative qualitative methodologies, such as digital ethnography, to explore how platform dynamics shape political identity and online engagement. Murat also maintains a strong interest in media discourse analysis and international press framing. Through his research, he seeks to uncover how evolving digital environments influence public perception, media bias, and broader democratic participation. He is fluent in Turkish and English.