International Relations & DiplomacyReport

The Global Appeal of Turkish Drama Series: A Case Study in Pakistan

Written by: Ravale Mohydin

This study attempts to establish a relationship between Turkish soap operas that have proven to be very popular internationally and foreign audiences’ intent to support or align with Turkey.

Turkey’s entertainment sector, particularly its soap operas, have been gaining popularity worldwide in the last two decades. The phenomenon has potentially enabled Turkey to leverage its significant cultural and historical heritage to its benefit in terms of public diplomacy efforts. This study attempts to establish a relationship between Turkish soap operas that have proven to be very popular internationally and foreign audiences’ intent to support or align with Turkey.

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Ravale Mohydin
Ravale Mohydin
Ravale Mohydin is a researcher at TRT World Research Centre. With graduate degrees from Harvard University and the University of Pennsylvania, her research interests include the political economy of media, strategic communications, public diplomacy, political effects of entertainment media, conflict media coverage as well as South Asian politics and society.

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