The Utility of AI Technology in Political Campaigns: A Comparative Analysis

This policy outlook explores the transformative impact of Artificial Intelligence (AI) in political campaigns, analysing trends and actual applications by politicians such as Jean-Juc Mélenchon and Imran Khan. Evaluating AI technologies like predictive analytics, AI-powered chatbots and deepfakes, the paper also addresses privacy and misinformation concerns. As multiple international elections approach in 2024, AI’s integration poses challenges and opportunities, urging ethical strategies for transparent, authentic engagement yet reflecting a dynamic interplay between technology and democratic principles in evolving political landscapes.

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Ravale Mohydin
Ravale Mohydin
Ravale Mohydin is a researcher at TRT World Research Centre. With graduate degrees from Harvard University and the University of Pennsylvania, her research interests include the political economy of media, strategic communications, public diplomacy, political effects of entertainment media, conflict media coverage as well as South Asian politics and society.

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