Who is Eric Zemmour?

TRT World Research Centre’s manager Dr Tarek Cherkaoui hosts French legal scholar Rim-Sarah Alouane to speak about France’s elections and the political trajectory of far-right TV pundit Eric Zemmour.

For years, Eric Zemmour, a far-right TV pundit, saturated the airwaves in France with his acerbic anti-immigrant and anti-Islam discourse. On November 30th, he announced his bid for the 2022 French presidential elections, hoping to outsmart the other main far-right party led by Marine Le Pen and outmanoeuvre incumbent President Emmanuel Macron. Local and international political and financial forces support Zemmour’s bid, which is also significantly amplified by some broadcasters like C-News and social media algorithms. In this episode of Media Mind, Dr Tarek Cherkaoui hosts Rim-Sarah Alouane to focus on Zemmour’s political trajectory and explore what lies beneath his toxic rhetoric and potential end game. This podcast is produced by Sabri Ege and edited by Nader El-Saeed.

Tarek Cherkaoui
Tarek Cherkaoui
Dr. Tarek Cherkaoui is Manager at TRT World Research Centre. Dr. Cherkaoui has an extensive experience in strategic management, research, and consultancy across international media, tertiary education, and the creative industries throughout the U.K., Qatar, Malaysia, and New Zealand. He is an expert in international media and strategic communications, and holds a Ph.D. in Media and Communication Studies from the Auckland University of Technology in New Zealand, for which he was awarded the Dean's Award for Excellence in Postgraduate Studies. His research interests include international broadcasting, media discourse, international news framing, information warfare, public diplomacy, soft power, nation branding, image management, crisis communication, and political and military affairs – specifically within the MENA region. He has put forward several publications, including The News Media at War: The Clash of Western and Arab Networks in the Middle East (2017) (London: I.B. Tauris). As an academic, strategic communications researcher, and a senior manager within organizations, Dr. Cherkaoui displays excellent interpersonal and communication skills with fluency in four languages – English, French, Arabic, and German.

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