Outlining regional challenges to Turkish entertainment as a modality of Turkish soft power, this policy outlook examines how and why Turkish soft power is likely to prevail when it comes to winning hearts and minds across the world.
Soft power has become increasingly important in today’s world with its changing global dynamics. This policy outlook looks at Turkish soap operas and analyses the trajectory of, and factors contributing to, their internationalisation. It highlights the impact of Turkish drama series on regional perceptions of the country along with support for its policies. Outlining regional challenges to Turkish entertainment as a modality of Turkish soft power, the policy outlook finally examines how and why Turkish soft power is likely to prevail when it comes to winning hearts and minds across the world.
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