Which Way is the Bird Flying?

Social media platforms have been digital communication tools at the centre of many social, political, and economic developments over the past two decades.
Due to their structural features that allow interaction and their potential to build a new public space, social media platforms have caused changes not only in terms of their sociological effects but also on a sectoral basis, from communication to the functioning of domestic and foreign policy, and from advertising to propaganda activities.
Furthermore, the fact that they can be used almost cost-free has caused them to become widespread very quickly, and their increasing popularity day by day has caused the non – use of social media to be considered strange.
These platforms, which are actively used by half of the world’s population today, play a large part in daily life, from communication to entertainment, from education to news production and consumption, and have thus reached the capacity to shape society.