The 2023 Turkish elections represent a critical juncture for the country’s trajectory, as they will shape the direction of the country’s policies on a wide range of issues, including the state identity, the economy, foreign policy, and a range of military and security orientations. The main contenders for the presidential elections are the incumbent, President Recep Tayyip Erdoğan, who has been in power since late 2002, is facing Kemal Kılıçdaroğlu, the leader of the CHP, the main opposition Party. Erdoğan’s ruling AK Party has won every national election since 2002, but the 2019 local elections showed that the AK Party was facing a stronger challenge. This policy outlook will delve into the rhetorical styles and communication strategies selected by the two main presidential candidates in these elections, namely the incumbent President Erdoğan and the main challenger Kemal Kılıçdaroğlu.
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