Dr. Tarek Cherkaoui is Manager at TRT World Research Centre. Dr. Cherkaoui has an extensive experience in strategic management, research, and consultancy across international media, tertiary education, and the creative industries throughout the U.K., Qatar, Malaysia, and New Zealand. He is an expert in international media and strategic communications, and holds a Ph.D. in Media and Communication Studies from the Auckland University of Technology in New Zealand, for which he was awarded the Dean's Award for Excellence in Postgraduate Studies. His research interests include international broadcasting, media discourse, international news framing, information warfare, public diplomacy, soft power, nation branding, image management, crisis communication, and political and military affairs – specifically within the MENA region. He has put forward several publications, including The News Media at War: The Clash of Western and Arab Networks in the Middle East (2017) (London: I.B. Tauris). As an academic, strategic communications researcher, and a senior manager within organizations, Dr. Cherkaoui displays excellent interpersonal and communication skills with fluency in four languages – English, French, Arabic, and German.